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Let’s explore: Online Communities: In the dating world there are profusion of websites like,, e, Christian, and Democratic; basically every creed, ethnicity, color, political stance, and culture have their unique online dating communities.

This mimics our current societal connections of micro-communities.

Consider this scenario – You are at a bar with someone you have just met.

You are into them and desperately trying to pique his/her interest. Both scenarios require a calculated approach, suave communication, and on-point messaging. As a PR or content marketing professional, you need to figure out how to make journalists like you and want to work with you.

Check out the full list over on Ok Cupid’s blog, or view the full list on Foursquare City Guide. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association.

Passionate about music, journalism and Newcastle United.

If you want a journalist to cover your story, first you've got to buy them a drink, take them to dinner, tell them they are beautiful, listen to their needs, their hopes, their dreams. If you think PR is about one night stands, prowling the local pub for that slightly drunk insecure someone who might go to bed with you...think again. Once you have your list of journalists that you would like to cover your business some day, start by sending them a very short introduction.

But even if you are not their cup of tea at the end of the day, if you showed them respect, if you didn't charge in a like a slobbering Jersey Shore moron, then who knows? Today we are going to talk about one of the first steps in creating your PR strategy, the art of dating journalists.

And the decision to take a city-by-city approach to the campaign, along with including categories like Best Bathroom for Sex, seems to have paid off – the PR push seeing a solid uptake among local news sites like SFGate, Philly Voice, Time Out Los Angeles, Time Out New York, Observer and Austin360.

When once micro-communities were co-ops and communes, they now have evolved into groups of similar-minded individuals gathered to share resources and activities (often found through online communities).

As we prospect for leads we can find similar communities that aggregates potential relationships with journalists, editors, community managers, and website admins.

Lucky for them, the stigma associated with online dating continues to decrease year after year.

Since 2005 negative perceptions of online dating have decreased by 8 per cent, and positive perceptions of the Internet as a means to meet new people has increased by 15 per cent, according to the Pew Research Center.


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